The research activity within the Digilab, designed following an interdisciplinary perspective, is articulated in 3 major areas of study:

    • Media and technology. It focuses on the study of the innovation processes that entails the irruption of digital technologies in journalism and, more generally, within the media environment as a whole. We are interested in the transformations suffered by productive processes, the contents, the media platforms as well as the professionals. This area of study is interested in the analysis of the future of media and, more specifically, with the new forms of journalism that are being implemented in the digital environment and how media practice is transformed through new supports and platforms (television, mobile devices, internet of things, augmented reality , robotics, artificial intelligence, etc.).
    • Audiences and dynamics of appropriation (engagement, agency, reflexivity). We analyse in this area how audiences perceive the messages of the multiplicity of existing media and how they manage their interpretation and incorporate it into their daily lives from a holistic perspective (macro, meso and micro).It is also a priority of this area, researching on how citizens relate to the agenda established by the media and how they are able to incorporate issues of debate from the social agenda to the media agenda.
    • Uses and media practices of young people. In this thematic axis, research is developed on the children, adolescents and youth audience, with the objective of identifying and analysing the uses and media practices of young people in platforms and social networks. 
    • Media pluralism, news media, internet and human rights. Assuming that technology is not neutral and has an enormous capacity for transforming social life, values and the norms that sustain it, this thematic axis aims to develop research on freedom of expression and pluralism, with special interest in the processes derived from the digitization of society